Mary L Kish, 12/2/2007 · 0 comments
Amanda Butts reporting on social marketing conference (PHOTO BY KYLE KELLEY)
Seniors Michelle Diemer and Amanda Butts were two of the ten presenters at the Park Scholar Program's fall colloquium on November 29 in the Ithaca College Campus Center. The colloquium focused on service projects as well as academic and professional endeavors in which the scholars have engaged since last spring.
"The program's colloquia series provides a wonderful opportunity for Park Scholars to share both their projects and their passions with their peers," says Matt Fee, Director of the Park Scholar Program. "Hearing about the incredible variety of the students' service, academic and professional activities is truly one of the semester's highlights."
Diemer's presentation included a slide show of images from her experience with Operation Crossroads Africa during the summer of 2007. Diemer received a scholarship to the Crossroads program from the Reggie Simmons memorial fund. She worked in The Gambia, west Africa, for eight weeks, helping to build a community library in a village of 7,000 people. She kept a blog during the experience.
In October, Butts attended a half-day social marketing conference hosted by the Rochester Ad Council, and presented information about the challenges of promoting social causes, particularly in the nonprofit sector. A successful social marketing campaign requires that the message is fun, easy and popular.
Diemer and Butts are both Park Scholars and students in the communication management and design program. The Park Scholar Program offers much more than a scholarship; it creates a dynamic learning community that develops future communications leaders who engage critically, act globally, and perform ethically. Through a mixture of academic and service programming, participants are challenged to take action and give back to their communities, and to use the power of mass communication to make a positive impact on the world.
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