Mary L Kish, 10/30/2008 · 0 comments
The Department of Strategic Communication, along with the Ithaca College student chapter of the International Association of Business Communicators, is sponsoring a presentation by Roger D’Aprix, a leading authority on employee communications, on November 20, at 7:30 p.m. in Klingenstein Lounge.
D'Aprix, Vice President with ROI Communication, is an internationally known communication consultant, lecturer, and author who has assisted dozens of Fortune 500 companies in developing their communication strategies and redesigning their staff structures and communication training. His presentation will be based on his current book, The Credible Company.
D’Aprix is considered one of the leading-edge thinkers in the formulation of communication strategy and practice for contemporary organizations. His presentation will address the issue that, while today's organizations are undergoing revolutionary change, their relationships with their employees is being turned upside down. D’Aprix contends that “employees are increasingly skeptical, if not cynical, about the communication they receive at work.” In his book, he has formulated a logical and successful strategy to inform these skeptical employees in a time of turbulent change.
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