CMD Major, Max Samis, Traveled to India to Consult on eCommerce Project as an Intern
Max Samis—as part of his internship this summer with G-III Apparel Group in New York City—went to New Delhi, India to consult with software developers about a Web site to sell luxury outerwear. <http://www.andrewmarc.com>
Max was given a substantial budget to develop the Web site. He completely redesigned the layout, and then the Indian developers developed the code. Max also created a social-media program that involved Facebook, Twitter, and YouTube to generate online brand presence and engage targeted consumers.
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