Carly Willsie (a class of 2010 journalism major from East Berne, New York) chats with fellow Park scholar Daniel Haack (a class of 2010 integrated marketing communications major from Mount Horeb, Wisconsin) about the wonderful opportunities he has had as a Park scholar.

CARLY: What are some things you’ve done in college that you wouldn’t have been able to do without the...

Carol Carrozza, Vice President of Marketing and Global Vice President of eCommerce for Ansell Healthcare Products LLC, visited Ithaca College and spoke to an audience of over 150 students in Introduction to Strategic Communication as part of that course's guest lecture series. Ansell Healthcare Products is the world’s largest manufacturer of latex products. Throughout Carol’s...

In a December 4^th Ithacan article, “Road to the Ironman,” assistant sports editor Casey Musarra, reported on IMC assistant professor Adam Peruta’s triathlon quest. According to the article, Peruta has “biked, swum and run about 5,000 miles in...

Peter Pasco ’09 was one of 40 students nationwide chosen for American Advertising Federation's Most Promising Minority Students Program. Hannah Moore ’09 was named to the program’s honor roll.

AAF's Most Promising Minority Students Program is the premier advertising industry award program to recognize and recruit outstanding minority college graduates. The...

Kurt Komaromi, instructor in the integrated marketing communications program, recently presented a paper, “Marketing 2.0: Changing the Paradigms of the Four P’s,” at the Northeast Association of Business, Economics and Technology (NABET) conference in State College, PA.

The paper explores the impact of Web 2.0—the second generation of the Internet—on...