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Tagged as “IMC Industry News”



The Advertising Division of the Association for Education in Journalism & Mass Communication has elected Professor Scott R. Hamula to its executive board as the Teaching Standards Chair. Professor Hamula will coordinate the division’s teaching papers competition for the 2009 conference in Boston and he is spearheading a committee charged with developing a...

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American Advertising Federation faculty adviser, Professor Scott Hamula, along with 27 Ithaca College students, attended the 51st Annual Advertising Career Conference in New York City in October.  The two-day event, sponsored by the Advertising Women of New York, included an ad agency visit to Merkley + Partners, networking seminar, professional networking...

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Brand marketers said a top concern this year is integrated marketing communications, up from the No. 4 spot last year, according to a new survey.

The survey, conducted by the Association of National Advertisers (ANA), asked 100 senior marketing executives to rank in order of importance the issues they confront.  Click here to view the...

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