Courtney Brown '14, an IMC major, was one of 15 students awarded the Lee Epstein Scholarship by the Direct Marketing Educational Foundation (DMEF). The faculty sponsor was Professor Scott Hamula, who is also chair of Ithaca College's Department of Strategic Communication and director of the Integrated Marketing Communications (IMC) program in the Roy H. Park School of...

IMC Major Colleen Wormsley, '13, uses Twitter in the same way many others do: checking on friends, following celebrity gossip, and reading about personal interests. Colleen is interested in nonprofit marketing, and has various tweets sent to her Twitter page, including tweets from the organization Baking for Good. This group is an online bakery that donates 15 percent of its sales to...

IMC majors Shante Snipes, '13, and Brandon McCullough, '12, along with TVR major Justina Kofie, '13, were selected to attend the annual International Radio and Television Foundation (IRTS) Multicultural Career Workshop in New York City on November 17 and 18. This workshop, now in its 28th year, is a two-day workshop that offers students an opportunity to learn about...

IMC major McKenzie Wall, ’13, founded Standing Room Only Performing Arts Company (SROPAC) as a way to bring together creative people from all majors at Ithaca College who love the performing arts and to give them meaningful roles in the areas of their choice, regardless of their prior experience. SROPAC requires no...

Assistant Professor of Marketing and IMC Kurt Komaromi recently presented a paper and workshop entitled "Instructional Strategies for the Net Generation" at the Northeastern Association of Business, Economics, and Technology (NABET). The conference was held October 18 and 19 in State College, Pennsylvania.