Tagged as “Integrated Marketing Communications”

The recipients of the Advertising Women of New York (AWNY) Scholarship Award for the academic year 2008-2009 are Ashley Patane and Peter Pasco of Ithaca College’s Roy H. Park School of Communications. Both Ashley and Peter are Integrated Marketing Communications majors, possess a genuine interest in the advertising industry, and have maintained strong...

The Advertising Division of the Association for Education in Journalism & Mass Communication has elected Professor Scott R. Hamula to its executive board as the Teaching Standards Chair. Professor Hamula will coordinate the division’s teaching papers competition for the 2009 conference in Boston and he is spearheading a committee charged with developing a...

Kiersten Timpe, ’10, an IMC major at Ithaca College, was awarded the Lee Epstein Scholarship by the Direct Marketing Educational Foundation. The faculty sponsor was Professor Scott Hamula, who is also director of Ithaca College’s Integrated Marketing Communications (IMC) program in the Roy H. Park School of...

IMC major Calvin Smith '08 recently returned from a semester in Barcelona, Spain, with the help of a $5,000 Benjamin A. Gilman International Scholarship. This scholarship is made possible through the Gilman Foundation, which is a branch of the U.S. Institute of International Education (IIE); in association with the U.S. Department of State's Bureau of Educational...

Ithaca College’s Chapter of the Public Relations Student Society of America (PRSSA) hosted its annual “Make-A-Swish for Make-A-Wish” basketball tournament on April 13 in the Ben Light Gymnasium in the Hill Center on Ithaca College campus. The tournament raised money for Make-A-Wish, an organization that grants wishes for children with...

This year's James J. Whalen Academic Symposium featured over 250 students and 162 presentations. The projects represent the best student work accomplished at the College and are evidence of the important role that student-faculty collaboration plays in learning at Ithaca. Professor Scott Hamula, Director of the Integrated Marketing Communications Program, said, "I...

Congratulations to Peter Pasco, an IMC major, who was chosen for the American Association of Advertising Agencies' Multicultural Advertising Intern Program. Since 1973, the American Association of Advertising Agencies' Multicultural Advertising Intern Program (MAIP) has helped jumpstart the careers of more than 1,800 African-American, Asian-American,...

On March 18, five Integrated Marketing Communications majors receive the Peggy R. Williams Award for Academic and Community Leadership for 2007-2008 academic year. Their achievements reflect the importance of community service and leadership in the Integrated Marketing Communications degree program, which is part of Ithaca College’s Department of...

The chair-elect of the Public Relations Society of America (PRSA), Michael Cherenson, who is a 1990 Ithaca College graduate, shared his knowledge of the public relations industry and his wisdom on reputation management with IMC students during his recent visit to campus. He met with members of IC’s student chapter of the Public Relations Student Society...

American Advertising Federation faculty adviser, Professor Scott Hamula, along with 27 Ithaca College students, attended the 51st Annual Advertising Career Conference in New York City in October.  The two-day event, sponsored by the Advertising Women of New York, included an ad agency visit to Merkley + Partners, networking seminar, professional networking...

Stephanie Elowson '08 (a double major in integrated marketing communications and business administration/marketing) was named national scholar -- one of only five awarded nationwide -- of the National Office of Sigma Iota Epsilon Management Honorary 2007 national undergraduate scholarship competition. Two of five national scholars, one of two runners-up, and three...

Lisa Voyticki, ’07, and So Hyeon Park, an exchange student from Korea, are the proud winners of the 2007 Leonard J. Raymond Collegiate Bronze ECHO award, sponsored by Litle & Co.  Arhlene Flowers, assistant professor in  Integrated Marketing Communications, served as the students’ advisor.

This year, the direct...

Lisa Boyars '01 (advertising and public relations concentration) received the prestigious "Marketer of the Year" honor for The New Yorker.  As associate merchandising director and sponsorship director for The New Yorker Festival, Lisa supervised the sponsorships of 17 advertisers for the event -- the magazine's largest marketing initiative of the year, and...

Brand marketers said a top concern this year is integrated marketing communications, up from the No. 4 spot last year, according to a new survey.

The survey, conducted by the Association of National Advertisers (ANA), asked 100 senior marketing executives to rank in order of importance the issues they confront.  Click here to view the...

Ekta Batra ’07, Ron Lam ’07, and Carolyn Larson ’07 were three of 50 students nationwide to be chosen for the American Advertising Federation's “Most Promising Minority Students 2007” program.

American Advertising Federation (AAF) is the oldest national advertising trade association and represents 50,000...