With the arrival of social media, companies have been forced to restructure their branding strategies. IMC professor Adam Peruta presented a paper at the International Conference on Communication, Media, Technology and Design in Istanbul, Turkey, which analyzed effective social media usage for branding. The paper was a collaborative effort between Peruta, professor William Ryan, and...

Unethical children’s marketing remains a contentious issue, yet there has been limited research in recent years attempting to analyze and understand the best practices. IMC professor Adam Peruta and Television-Radio professor Jack Powers presented two research papers focusing on children as consumers at the 2012 Broadcast Education Association (BEA) Conference in Las...

In today’s ever-changing social media landscape, how does one identify and utilize these new tools effectively? As part of Ithaca College’s Roundtables in Innovation series, IMC professor Adam Peruta led a panel of alumni through conversations highlighting the latest trends and pitfalls in social media in New York City.

Taking place at the MDC Partners Innovation Centre on...

Ithaca College’s chapter of the Public Relations Student Society of America raised $900 at its annual charity basketball tournament, Swish for Make-A-Wish, on April 22, 2012. All proceeds from the event will benefit The Make-A-Wish Foundation, an internationally known nonprofit, which works to grant the wishes of children with life-threatening...

IMC major Marissa Osowsky '14 was recently selected for the Vance and Betty Lee Stickell Student Internship Program, sponsored by the American Advertising Federation (AAF).

Osowsky will be placed at McGarrah Jessee in Austin, Texas, this summer as an account management intern on the Shiner Beer and Costa Del Mar accounts. Established by the Los Angeles Times and AAF in...