Tagged as “Integrated Marketing Communications”

Peter Pasco ’09 was one of 40 students nationwide chosen for American Advertising Federation's Most Promising Minority Students Program. Hannah Moore ’09 was named to the program’s honor roll.

AAF's Most Promising Minority Students Program is the premier advertising industry award program to recognize and recruit outstanding minority college graduates. The...

Kurt Komaromi, instructor in the integrated marketing communications program, recently presented a paper, “Marketing 2.0: Changing the Paradigms of the Four P’s,” at the Northeast Association of Business, Economics and Technology (NABET) conference in State College, PA.

The paper explores the impact of Web 2.0—the second generation of the Internet—on...

The recipients of the Advertising Women of New York (AWNY) Scholarship Award for the academic year 2008-2009 are Ashley Patane and Peter Pasco of Ithaca College’s Roy H. Park School of Communications. Both Ashley and Peter are Integrated Marketing Communications majors, possess a genuine interest in the advertising industry, and have maintained strong academic...

The Advertising Division of the Association for Education in Journalism & Mass Communication has elected Professor Scott R. Hamula to its executive board as the Teaching Standards Chair. Professor Hamula will coordinate the division’s teaching papers competition for the 2009 conference in Boston and he is spearheading a committee charged with developing a...

Kiersten Timpe, ’10, an IMC major at Ithaca College, was awarded the Lee Epstein Scholarship by the Direct Marketing Educational Foundation. The faculty sponsor was Professor Scott Hamula, who is also director of Ithaca College’s Integrated Marketing Communications (IMC) program in the Roy H. Park School of Communications....