Tagged as “Integrated Marketing Communications”

The chair-elect of the Public Relations Society of America (PRSA), Michael Cherenson, who is a 1990 Ithaca College graduate, shared his knowledge of the public relations industry and his wisdom on reputation management with IMC students during his recent visit to campus. He met with members of IC’s student chapter of the Public Relations Student Society...

American Advertising Federation faculty adviser, Professor Scott Hamula, along with 27 Ithaca College students, attended the 51st Annual Advertising Career Conference in New York City in October.  The two-day event, sponsored by the Advertising Women of New York, included an ad agency visit to Merkley + Partners, networking seminar, professional networking...

Stephanie Elowson '08 (a double major in integrated marketing communications and business administration/marketing) was named national scholar -- one of only five awarded nationwide -- of the National Office of Sigma Iota Epsilon Management Honorary 2007 national undergraduate scholarship competition. Two of five national scholars, one of two runners-up, and three...

Lisa Voyticki, ’07, and So Hyeon Park, an exchange student from Korea, are the proud winners of the 2007 Leonard J. Raymond Collegiate Bronze ECHO award, sponsored by Litle & Co.  Arhlene Flowers, assistant professor in  Integrated Marketing Communications, served as the students’ advisor.

This year, the direct...

Lisa Boyars '01 (advertising and public relations concentration) received the prestigious "Marketer of the Year" honor for The New Yorker.  As associate merchandising director and sponsorship director for The New Yorker Festival, Lisa supervised the sponsorships of 17 advertisers for the event -- the magazine's largest marketing initiative of the year, and...