Tagged as “Integrated Marketing Communications”

Brand marketers said a top concern this year is integrated marketing communications, up from the No. 4 spot last year, according to a new survey.

The survey, conducted by the Association of National Advertisers (ANA), asked 100 senior marketing executives to rank in order of importance the issues they confront.  Click here to view the...

Ekta Batra ’07, Ron Lam ’07, and Carolyn Larson ’07 were three of 50 students nationwide to be chosen for the American Advertising Federation's “Most Promising Minority Students 2007” program.

American Advertising Federation (AAF) is the oldest national advertising trade association and represents 50,000...