Tagged as “strategic communication”

With 5 of the 2009 prestigious Campus Life Awards going to CMD seniors, Brian McAree, IC vice president for Student Affairs and Campus Life, good-naturedly proclaimed the communication management and design major, “the Slumdog Millionaire of the 2009 Campus Life Awards” at the annual reception for honorees, families, and friends held May 16th in the Emerson Suites.
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The faculty of the Department of Strategic Communication is extremely proud of the accomplishments of these ten juniors and seniors, who will receive this award on March 3! Their achievements reflect the importance of community service and leadership in both degree programs.

Joyeta Basu : Integrated Marketing...

Dr. Steve Seidman's article, "Studying Election Campaign Posters and Propaganda: What Can We Learn?" has been published in the International Journal of Instructional Media. The article examines the roles that posters have played in election campaigns as a medium of propaganda, and explores the involvement of the advertising industry in political...

Kurt Komaromi, instructor in the integrated marketing communications program, recently presented a paper, “Marketing 2.0: Changing the Paradigms of the Four P’s,” at the Northeast Association of Business, Economics and Technology (NABET) conference in State College, PA.

The paper explores the impact of Web 2.0—the second generation of the Internet—on...

Diane Gayeski, Interim Dean of Graduate and Professional Studies and professor in the Department Strategic Communication, recently led four web seminars for professional associations:

"Connecting with Tomorrow's Workforce" for the International Society for Performance Improvement...