Samantha Constant '09
Major: Cinema and Photography
Internship Site: NBC Print Advertising
City: Los Angeles, CA
Samantha interned directly under the Digital Creative director for digital advertising, working with a team of two-in house designers and one freelancer. Sitting in on both digital brainstorming meetings and print planning meetings gave Samantha a feel for the basic structure of an in-house advertising agency. She also worked on social networking sites such as Myspace and Facebook, made screen captures of NBC digital ads, chose photos for integrated advertisers, and even created animated ads to be used for phone wallpaper downloads. Samantha experienced the transformation of print ads and came to appreciate the dynamics of advertising for television. The internship came with some additional perks; her ID pass gave her access to Universal’s back lot.
