A group of Ithaca College students known as (IC)^2 won first place in the Microsoft “We <3 Games” event in February. Little did they know their win would allow them to meet the President of Microsoft North America.

(IC)^2 members are part of the Ithaca College Game Developers Club and include Ashley Alicea, Corey Jeffers, Evan Marinaro, and Marc Howard.

Sponsored by Microsoft and RIT Interactive Games & Media, the "We <3 Games" game design and prototype competition was held at Rochester Institute of Technology in February. The challenge was to build a video game in 48 hours related to the theme "Imagine a world where technology helps solve the toughest problems." The competition is similar to the annual Global Gam Jam. Fourteen teams from several schools, including Cornell and RIT, developed games for Windows, Xbox, Windows Phone 7, and the web.


Park Productions, in a partnership with the Finger Lakes Wine Country and the Tompkins County Convention & Visitors Bureau, is launching “Finger Lakes Uncorked!” a series of short comedies to be streamed online.

The viral launch will take place on Sunday, April 10 with a premiere at the opening night of the Finger Lakes Environmental Film Festival (FLEFF). The event takes place at Cinemapolis, located downtown, at 7 p.m. Audience members will participate in the launch by using mobile devices to connect with their friends to promote the series on social media networks. Producers, directors, and actors will introduce the episodes and answer questions at the screening. A gala reception follows at the Finger Lakes Wine Center. The series will launch for viewing at on the same day.


Adam Peruta, assistant professor in the Department of Strategic Communication, presented a collaborative paper this month at the Thought Leaders in Brand Management conference held in Lugano, Switzerland.

The paper, "The Complex Challenge of University Branding: Where’s the Pedagogy?" was authored by Peruta; Scott Hamula, associate professor in the Department of Strategic Communication; and Diane Gayeski, dean in the Park School of Communications.


Matt Fee, director of the Park Scholar Program and a lecturer in the Department of Cinema, Photography, and Media Arts, recently delivered two presentations on Irish film.

On March 11, Fee presented a paper at the annual conference for the Society for Cinema and Media Studies in New Orleans, Louisiana. Fee's presentation "Celtic Tigers, Pink Panthers and Irish Cinema’s Queer Urban Sites" examined how depictions of gay men and lesbians in recent Irish films simultaneously map the Emerald Isle’s urban spaces as decidedly "queer" sites.


Patricia Zimmermann, codirector of the Finger Lakes Environmental Film Festival (FLEFF) and professor of cinema, photography and media arts, was recently named a featured columnist/blogger for the National Alliance of Media Arts (NAMAC) and Culture, the largest and most prominent organization for festivals, museums, media arts, and foundations in the United States.


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