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ECHO Scholarship Awarded to Jennifer Burgess and Tyra Mazzer

Each year Marketing EDGE offers programs to give students the opportunity to immerse themselves in real world marketing. One of these programs, the Collegiate ECHO Marketing Challenge, provides an opportunity for college students studying marketing to compete and work on a marketing assignment for a major corporation. The top three entries in the competition are awarded a grant designated towards scholarship for deserving students. Last spring, Ithaca College placed third nationally and was able to offer two students a scholarship.

This year's recipients, Jennifer Burgess and Tyra Mazzer, possess a genuine interest in the advertising and marketing industry, have maintained strong academic records, and will graduate in May 2015. Jennifer is currently an IMC major with a minor in Culture and Communication. Tyra is currently an IMC major with double minors in the Honors Program and Law.

Jennifer has been an active member of our Public Relations Student Society of America (PRSSA) chapter. As the Director of Publicity she has been creating marketing campaigns to increase awareness of PRSSA events on campus. She is also a member of Ithaca College's New York Women in Communications Society, serving as Advertising Chair. This past summer Jennifer successfully completed an internship at Luminary Publishing in Kingston, NY. Last year Jennifer participated in the ECHO challenge and plans to pursue a career in direct marketing, art direction or strategy.

Tyra has been an active member of the American Advertising Federation as well as a member of Ithaca College's New York Women in Communications Society. Tyra was recently a marketing and promotions intern at the Barington Stage Company in Pittsfield, MA. She has been recognized for her academic record: she has been on the Dean's list four times, is a member of the Honor's Program, and was the recipient of the Rod Serling Academic Scholarship. Tyra's career interests lies in the area of Digital and Internet marketing.

Congratulations Jennifer and Tyra!




Originally published in Integrated Marketing Communications: ECHO Scholarship Awarded to Jennifer Burgess and Tyra Mazzer.


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