"I work for the leading producer of Broadway tours. This year's line-up includes
Fosse, Kiss Me, Kate, RENT, Seussical The Musical, Oliver! and Oklahoma. Before a show
goes on the road, I oversee the creation of all of the marketing materials, including a
marketing manual, radio commercial, TV commercial, posters, billboard art and print ads.
Once the show goes on tour, I am responsible for working with the Marketing Directors in
each city (97 cities), to pitch stories, select appropriate advertising buys, and create
promotions that will bring attention and buzz to the show." |
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