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"The practice of CMD spans the creation and facilitation of both internal and external
communication. In advertising, we implement both. The output of our effort is seen by
the consumer in broadcast or print media. Often unseen though, is an even greater daily
effort in the management of several global client marketing practices. This regular
internal correspondence and development is the heartbeat of any good client-firm
relationship, and the emphasis of most communication agency efforts. Unlike many of my
peers, I received dual hands-on training in both, and it enabled me to be a smarter,
more diversified practitioner in my trade."
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