About this blog
A blog dedicated to the examination of communications in election campaigns, with a focus on posters
Monday, April 13, 2015
Hillary Clinton's campaign just unveiled its new logo. Like George W. Bush in 2004 (at least in one poster), the candidate is identified with one letter in the design. Like most U.S. election logos, it is red, white, and blue. Like President Obama's 2012 logo, it says her campaign's goal for America is to "move forward" (albeit with an arrow, as well as a word).
And, like the Obama campaigns in 2008 and 2012, her Web site and social media pages incorporate the logo in an attempt to rebrand her as a candidate with a fresh message, directed at all Americans, while her rollout video targets the middle class, particularly women.
Her new logo is much simpler and more "modern" than her 2008 design. To read my take on her 2008 logo, go to my September 3, 2008 blog post. Back then, I characterized it as "a fairly conventional logo design," which was also patriotic, and slightly stylized and simplified (compared to other political logos).
That being said, her 2016 logo has already generated numerous comments. The positive ones like its simplicity, colors, and "forward" symbolism. The negative comments focus on it being similar to other designs (including "go this way to the hospital"), allegedly poor artistry, and believe that the message is confusing. To read some of opinions, click here.
Of course, the best U.S. presidential campaign logo was probably Obama's 2008 design. To read what I said about that logo, go to my August 22, 2008 blog post.
Thursday, February 19, 2015
Women voters have been targeted in British parliamentary elections since 1918, after women over the age of 30 were enfranchised, and, more actively, since 1929, after the voting age for women was lowered to 21 the previous year. In fact, the 1929 election is known as "The Flapper Election." In that year, a poster showed Labour leader James Ramsay MacDonald with a young woman dressed as a flapper. Another 1929 Labour Party poster illustrated both men and women workers lining up at a polling place, with a closed factory nearby.
Soon, however, most British posters showed women in more traditional roles. For example, a poster in the 1930s showed a woman holding a child, with the appeal “Mothers—Vote Labour” and a Conservative Party poster in that decade depicted an elderly woman, above the statement, “We must think of our savings and our home. That’s why I’m voting for the National Government” (in which the Conservatives would be dominant).
Women with their families, especially with children, were the predominant images for females in posters throughout the next few decades.
Thereafter, most election posters showed women as voters, workers, and candidates. However, in the recent national campaign, Labour appealed directly to women to "stop politics being a “men-only club,” in a "Woman-to-Woman" campaign, which features a pink minibus. The party has been criticized for the "Barbie doll" color of the bus.
For more on British election campaigns, read the book, Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History.
Monday, December 8, 2014
Japanese voters go to the polls on December 14 to elect members of the Lower House of Representatives.
Unique "luminous" posters are going up. They are printed with a technology that allows the poster's paint to "store light during the daytime and illuminates for a few hours after dark," according to The Japan Times. There are also posters that reflect automobile headlights.
Sunday, August 17, 2014
The referendum on whether or not Scotland will be an independent country will take place on September 18, 2014.
Heated campaigns have been going on for months, both for and against independence from the United Kingdom, with Web sites, videos, and posters produced.
Here is a Web site with practically every medium advocating for independence: http://www.indyposterboy.info/better-together-scaremongering.asp
And here is one that lists resources for the "Better Together" campaign: http://bettertogether.net/pages/resources
The latest polls indicate that the vote may be close: http://whatscotlandthinks.org/questions/should-scotland-be-an-independent-country-1#line
Wednesday, June 4, 2014
There are almost 100 Green political parties around the world. They have similar platforms, which frequently call for environmentalism, social justice, and non-nuclear energy.
The Greens have achieved some electoral successes in a number of countries, winning parliamentary seats in Australia, New Zealand, and several European nations. In the 2013 German elections, for example, the Greens received more than 8% of the vote, gaining 63 of the 631 seats in the Bundestag. In the United States, the Green Party's national ticket of Jill Stein and Cheri Honkala won less than 500,000 votes (about 0.5%) in 2012.
The logos of the Green parties are, of course, mainly green in color, and include a small number of symbols. The U.S. Green Party's logo has a globe inside a flower, as does that of England and many other green parties also incorporate a flower, including those in Portugal, Greece, and the Czech Republic. Other Green parties (in Latvia and Somalia, for instance) have a tree as the dominant symbol. And the Mexican party's logo has a toucan resting on a leaf inside a "V" (for "verde" or "green").