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A blog dedicated to the examination of communications in election campaigns, with a focus on posters
Friday, March 29, 2013
Which are the two best posters from U.S. presidential election campaigns (excluding ones for the primaries)?
My criteria: artfulness, effective messaging, and overall design.
Here are my selections:
1. Unknown Artist, Poster of Republican William McKinley, holding a U.S. flag and standing on a gold coin (symbolizing "sound money"), held up by group of men, in front of ships (for "commerce") and factories (for "civilization"), ca. 1896-1900. This beautiful color lithograph targeted both businessmen and laborers, as well as associating the candidate with both symbols of patriotism and fiscal soundness. In the background, the Sun rises, with its rays enhancing the positiveness of the message.
2. Rafael López, "Estamos Unidos" ("We are United"), Poster for Artists for Obama, 2012. This gorgeous poster features a layered oil painting, with the candidate gazing thoughtfully into the distance and shown from below (a common pose, which makes him seem more imposing), and a simple slogan and colors to appeal to Latino voters.
Of course, there are many other worthy designs. See 56 others by clicking here. What are your favorites? And which posters should be added?
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