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A blog dedicated to the examination of communications in election campaigns, with a focus on posters
Saturday, November 6, 2010
Carl Paladino, the Buffalo real estate and development millionaire, who won the New York State Republican gubernatorial primary in September by a landslide and lost by twenty-seven percentage points to his Democratic opponent, Andrew Cuomo, in November ran an unusually negative campaign. Typical were the flyer/posters, which one could download from Paladino's Web site. All told, there were twenty-four designs from his primary and general election campaigns, which included the following (most attacking Cuomo):
- "Cuomoween 2"
- "The Usual Suspects"
- "The Business Council endorsing Cuomo is like asking the Boston Strangle to massage your neck."
- "Clean up Albany? Start with Cuomo."
- "No Cojones"
Most flyer/posters of this kind have been positive in the past. More extensive flyers—such as one linking furloughed convict Willie Horton to Democratic presidential candidate Michael Dukakis in 1988—have been negative in the other elections and had a visual or two, with lots of supporting text. But Paladino's designs are really posters, with little text. They are meant to be downloaded and displayed, or sent as email attachments. "The Usual Suspects" is a faux-film poster that shows Cuomo in a yellow zoot suit and accuses him of taking bribes; "Lying Again" illustrates Cuomo as the long-nosed Pinocchio; one "Clean up Albany? Start with Cuomo" has the Democrat soaping up in the shower, and another has him as "Super Mario, Junior," who "has been playing the Albany game for 30 years"; and "Will You Stand with Carl...." has (Albany Democratic) tanks aimed at "One Man."
Backed by tea-party groups, Paladino declared that he was "mad as hell," and promised to “clean up Albany with a baseball bat.” High unemployment, a record budget deficit, and missed budget deadlines in the state legislature all could have worked in his favor. But his campaign was so inept, that he turned a possible victory into a crushing defeat by threatening a reporter, focusing on secondary issues, and showing up totally unprepared for the one debate. He kept saying that he would reduce spending and taxes, but did not present many details on how he would accomplish these things. In the end, the vast majority of voters felt—as Cuomo's ads stated—that Paladino was "unfit for the office."
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