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Posters and Election Propaganda

A blog dedicated to the examination of communications in election campaigns, with a focus on posters

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Posted by Steven Seidman at 5:05PM   |  1 comment
Hillary Clinton 2008 Campaign, "3 A.M."

Hillary Clinton’s “3 a.m." advertisement (released in March) was named the “Best TV Spot” of the 2008 election, chosen by a large margin in a poll of Campaigns & Elections’ Politics magazine subscribers (many of whom are political professionals). Here are the complete results for the question in the poll:

Which of the following political advertisements would you say was the “Best TV spot” of the 2008 election?   
Hillary Clinton – “3 A.M.”    31%
Barack Obama – “The Moment”    24%
John McCain – “Celebrity”    11%
Mike Huckabee – “Chuck Norris Approved”    9%
Bill Richardson – “Job Interviews”    7%
Mitt Romney – “Experience Matters”    3%
Republican National Committee – “Storm”    3%
Mike Gravel – “Throws a Rock in a Lake”    1%
Other    4%
Don’t Know    6%

Clinton's ad did get a lot of attention, and may have helped her win many primaries after it was released—as well as spawning a multitude of parodies on YouTube. Here is the original ad:



1 Comment

What made Clinton's advertisement so persuasive -- in my mind, at least -- was its extraordinary integration of ethos, pathos, and logos appeals. It simply goes without saying that by concentrating on the safety of our nation's children -- with which countless Americans are fervently concerned -- she artfully acquired supplementary supporters.



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