The next general election in the United Kingdom must take place by June 3, 2010. All seats in the House of Commons will be filled. In the latest Guardian/ICM poll, the Conservatives lead with 44% support, followed by the ruling Labour Party (27%), the Liberals (18%), and Others (11%). Among the last group is the British National Party (BNP). One poll, however, had the BNP potentially gaining 22% of the vote, after BNP Leader Nick Griffin appeared on BBC Television.

The BNP is appealing to "the indigenous, white British people ... which successive governments have done far too little to protect,” according to the Telegraph. The party has campaigned to celebrate "White History Month," protested government funds given to a Moslem group, fought government immigration policies, and more (see the BNP Web site).

BNP posters, billboards, and videos have tried to link the party's image to past British leaders and glories. One poster shows Winston Churchill and British airmen during World War II; a billboard links the BNP to Jesus; a video (which includes many posters) on the party's Web site defends the party and its stands—calling for citizens to "take back" the country—as well as associating it with past achievements by the English.