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A blog dedicated to the examination of communications in election campaigns, with a focus on posters
Monday, September 29, 2008
Some of the posters promoting Democratic candidate Barack Obama are vaguely familiar in their "revolutionary" design. Most are unauthorized by his campaign, in that they have been produced and disseminated by artists who support Obama, but are posting and/or selling these posters independently.
Some have termed the imagery devised for Obama as indicative of a "personality cult," similar to what artists developed for Lenin, Stalin, Mao, Che, and other authoritarian leaders. Peggy Shapiro, for instance, referring to Shepard Fairey's idealized portraits of Obama (as well as those by Russian artists of Soviet dictators), wrote that they depicted "the leader, face illuminated by 'holy' light, look[ing] off to the horizon and see[ing] the truth that is not available to his mere mortal followers, who must look up to his image." The image that Fairey created of Obama (shown previously in another post in this blog) may be "revolutionary," but it is much more subtle than the Cuban posters showing raised rifles and fists. It is a simplified portrait of the candidate with light and patriotic colors enveloping him, with the blue a lot lighter and softer than on the flag.
While there are those on the right who insist that the Democratic candidate is himself a "radical"—associating with such as William Ayers and Jeremiah Wright—there is little evidence to substantiate this allegation. What does seem to be the case is that artists such as Fairey and Ray Noland have incorporated radical imagery into their designs to promote Obama's election. Noland, for example, in his poster "The Dream," shows Obama—bathed in light—gazing into the distance, with a sun and rays as a backdrop. The iconography is religious, but similar to some Mao posters.
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