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A blog dedicated to the examination of communications in election campaigns, with a focus on posters
Saturday, August 11, 2012
Today, Mitt Romney added Congressman Paul Ryan to the Republican national ticket, with a new slogan, "America's Comeback Team," and a new logo. The logo does not use the large, stylized "R" in the presidential candidate's name for the VP selection; rather it allows Ryan to "keep" his own "R" (albeit a smaller, simpler one).
The slogan is reminiscent of Democrat Bill Clinton being termed the "Comeback Kid" by the media, after he did well in the 1992 New Hampshire Primary, although the Romney-Ryan slogan is a Reaganesque call for America to return to "greatness" under new leadership.
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