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Posters and Election Propaganda

A blog dedicated to the examination of communications in election campaigns, with a focus on posters

Tagged as “2012 Election”

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Posted by Steven Seidman at 8:43AM   |  Add a comment
Rafael López, Poster for Artists for Obama, 2012


In 2008, Rafael López created a powerful poster for the Barack Obama for President campaign. His poster, "Voz Unida" ("United Voice"), was one of ten posters designed for the campaign's Artists for Obama series. The 1000 prints of López's poster sold for $60 each. Some of the other artists in the series were Robert Indiana, Shepard Fairey, Scott Hansen, and Lou Stoval. The style of "Voz Unida"—showing a blue-tinted Obama surrounded by red, yellow, brown, and orange tones—was calculated to appeal to Latino voters, among others.

This year, López designed a new poster, "Estamos Unidos" ("We are United") (seen at the right). He was inspired to do so, he said, because of President Obama's support for "early education programs for children" and because he "has doubled Pell Grants so working families can afford college." Also, according to López, Obama's "bold actions to fix the broken immigration system and support of the Dream Act prove he is on our side." The poster is characterized by the same "visionary" gaze that was evident in the 2008 poster, with the same background colors.

The evolution of the painting of "Estamos Unidos" can be seen at López's Web site.

The new poster will soon be available for purchase at the Obama for America Store.

 


Posted by Steven Seidman at 2:46PM   |  Add a comment
Romney-Ryan Logo

Today, Mitt Romney added Congressman Paul Ryan to the Republican national ticket, with a new slogan, "America's Comeback Team," and a new logo. The logo does not use the large, stylized "R" in the presidential candidate's name for the VP selection; rather it allows Ryan to "keep" his own "R" (albeit a smaller, simpler one).

The slogan is reminiscent of Democrat Bill Clinton being termed the "Comeback Kid" by the media, after he did well in the 1992 New Hampshire Primary, although the Romney-Ryan slogan is a Reaganesque call for America to return to "greatness" under new leadership.


Posted by Steven Seidman at 9:44AM   |  Add a comment
"Windsurfing" (Bush-Cheney '04)


In 2004, the George W. Bush campaign produced one of the most devastating attack ads ever run. The "Windsurfing" ad was a 30-second spot that depicted Democratic presidential candidate John Kerry as a "flip-flopping, windsurfing elitist," who changed his positions to try to increase his support from voters. Kerry was shown windsurfing to the left and right, to symbolize his supposedly changing stances on the war in Iraq, and funding for troops, educational reform, and medicare premiums. These and other ads might have made the difference in President Bush's narrow margin of victory, which was 3 percent in the popular vote and 6 percent in the Electoral College. Click on this link to view the "Windsurfing" ad:
http://www.youtube.com/watch?v=pbdzMLk9wHQ

Now, in 2011, the Democratic National Committee has already run a similar 30-second spot ad, directed against a candidate who has not even been nominated yet (and may not be): Republican Mitt Romney. The "Trapped" ad pits "Mitt vs. Mitt" on abortion and health reform, stating that Romney (like Kerry) is "willing to say anything" to get elected. Click on this link to view the "Trapped" ad: http://www.youtube.com/user/DemocraticVideo#p/u/0/CUOM9QvhG5I

Such attacks can be effective, since they can get voters to question the "character" of candidates.


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