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Posters and Election Propaganda About this blog

Posters and Election Propaganda

A blog dedicated to the examination of communications in election campaigns, with a focus on posters

Tagged as “Advertising Age”

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Posted by Steven Seidman at 2:40PM   |  Add a comment
Frame from "Better Off" Video, McCain-Palin Campaign, 2008



Along with Apple, Coors, Nike, and Zappos, the Obama and McCain campaigns have been nominated as finalists for Advertising Age's "Marketer of the Year" Award, 2008.

 

Obama's campaign used innovative marketing techniques to brand the Democratic candidate as the agent of "hope" and "change," and mobilized young people to support him.

 

McCain's campaign reinforced the Republican's brand as a "maverick" and a "hero," and partially grabbed "the mantle of change" from his opponent, according to Advertising Age

 


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