About this blog
A blog dedicated to the examination of communications in election campaigns, with a focus on posters
Tagged as “Design”
Monday, April 13, 2015
Hillary Clinton's campaign just unveiled its new logo. Like George W. Bush in 2004 (at least in one poster), the candidate is identified with one letter in the design. Like most U.S. election logos, it is red, white, and blue. Like President Obama's 2012 logo, it says her campaign's goal for America is to "move forward" (albeit with an arrow, as well as a word).
And, like the Obama campaigns in 2008 and 2012, her Web site and social media pages incorporate the logo in an attempt to rebrand her as a candidate with a fresh message, directed at all Americans, while her rollout video targets the middle class, particularly women.
Her new logo is much simpler and more "modern" than her 2008 design. To read my take on her 2008 logo, go to my September 3, 2008 blog post. Back then, I characterized it as "a fairly conventional logo design," which was also patriotic, and slightly stylized and simplified (compared to other political logos).
That being said, her 2016 logo has already generated numerous comments. The positive ones like its simplicity, colors, and "forward" symbolism. The negative comments focus on it being similar to other designs (including "go this way to the hospital"), allegedly poor artistry, and believe that the message is confusing. To read some of opinions, click here.
Of course, the best U.S. presidential campaign logo was probably Obama's 2008 design. To read what I said about that logo, go to my August 22, 2008 blog post.
Saturday, August 11, 2012
Today, Mitt Romney added Congressman Paul Ryan to the Republican national ticket, with a new slogan, "America's Comeback Team," and a new logo. The logo does not use the large, stylized "R" in the presidential candidate's name for the VP selection; rather it allows Ryan to "keep" his own "R" (albeit a smaller, simpler one).
The slogan is reminiscent of Democrat Bill Clinton being termed the "Comeback Kid" by the media, after he did well in the 1992 New Hampshire Primary, although the Romney-Ryan slogan is a Reaganesque call for America to return to "greatness" under new leadership.