Blog

Posters and Election Propaganda About this blog

Posters and Election Propaganda

A blog dedicated to the examination of communications in election campaigns, with a focus on posters

Tagged as “Giscard d'Estaing”

Subscribe to this tag



Posted by Steven Seidman at 10:45AM   |  Add a comment
Sarkozy Poster, "La France Forte" (2012)

French President Nicolas Sarkozy's campaign has just issued its first poster, now that he has announced his candidacy for re-election. It shows the Aegean Sea in the background with what appears to be a sunrise. The background photo used, as Stella Tsolakidou notes in the Greek Europe Reporter, "has caused bitter comments from his opponents, who have criticized him both for using a Greek landscape instead of a French one and for the way he treated the Greek debt situation."  

The poster's slogan, “La France Forte” (A strong France), is reminiscent of past slogans in the country's election campaigns, particularly "Il faut une France forte" (We need a strong France; Giscard d’Estaing, 1981).

The photo used by Sarkozy's campaign conveys tranquility, with the sunrise (or sunset?) adding to the feeling of peacefulness, a visualization of another 1981 slogan—for François Mitterrand—"la force tranquille" (conveying calm and steady strength).

Of course, a number of parodies of the Sarkozy poster were soon issued, including "La Trance Forte" (A Strong Trance) and “La France Morte” (A Dead France). Here are three links for some Photoshopped parodies: Humores y amores, laseptiemewilaya, and leParisien.fr

French voters go to the polls on April 22, with a probable runoff scheduled for May 6.

For more on French election campaigns and its poster propaganda, see my book, Posters. Propaganda and Persuasion in Election Campaigns Around the World and Through History.


You can follow posts to this blog using the RSS 2.0 feed .

You can see all of the tags in this blog in the tag cloud.

This blog is powered by the Ithaca College Web Profile Manager.

Archives

more...


Roy H. Park School of Communications  ·  311 Park Hall  ·  Ithaca College  ·  Ithaca, NY 14850  ·  (607) 274-1021  ·  Full Directory Listing