About this blog
A blog dedicated to the examination of communications in election campaigns, with a focus on posters
Tagged as “logo”
Saturday, August 11, 2012
Today, Mitt Romney added Congressman Paul Ryan to the Republican national ticket, with a new slogan, "America's Comeback Team," and a new logo. The logo does not use the large, stylized "R" in the presidential candidate's name; rather it allows Ryan to "keep" his own "R" (albeit a smaller, simpler one).
The slogan is reminiscent of Democrat Bill Clinton being termed the "Comeback Kid" by the media, after he did well in the 1992 New Hampshire Primary, although the Romney-Ryan slogan is a Reaganesque call for America to return to "greatness" under new leadership.
Tuesday, July 13, 2010
The Japanese now has a movement similar to the U.S. tea-party movement, but in their country, there is a real political party to vote for.
The party is called "Minna no Tō," which means "Everyone's Party" in English, although I have usually seen it referred to as "Your Party." The party is a new one—founded less than a year ago by politicians who left the Liberal Democratic Party.
The party stands for lower taxes, less regulation, aid to small businesses, and less government intervention.
In the election held this past Sunday, Your Party garnered ten seats in the upper house in parliament (still well below the main parties' numbers).
Your Party leader Yoshimi Watanabe stated after the vote that his group would not join the ruling coalition: "I think the prime minister should gracefully step down—a political gesture that would be in line with the results of the election."
"Forming a coalition is out of the question," Watanabe said. "Your Party is all about agenda, and we can't cooperate with a party with a different agenda. But we can coordinate in areas where our agendas are consistent."
Source: The Japan Times—http://search.japantimes.co.jp/rss/nn20100713a2.html
Thursday, April 22, 2010
The first round of Poland's presidential election will take place on June 20. If no candidate garners more than 50% of the vote, a second round will be needed, which will occur on July 4.
Acting Polish president Bronislaw Komorowski, who called the election, is also a candidate for president, representing the ruling centrist Civic Platform party (PO). Komorowski became president after President Lech Kaczyński of the rightist Law and Justice party (PiS), his wife, and many Polish officials died in a plane crash in Russia earlier this month.
Opinion polls have Komorowski in the lead for president, whose duties are mainly ceremonial, but who can veto legislation (although a veto can be overridden by a two-thirds vote in the parliament) and participate in foreign-policy discussions. In one poll, Komorowski is at 55 percent and Jaroslaw Kaczyński (Lech's twin brother) is at 32%, although the latter figure has not announced that he will be a candidate. Other parties, such as the agrarian Polish People's Party (PSL), are also putting up candidates.
The logo of Law and Justice features a stylized white eagle with a crown, which associates the party with the same symbols on the national coat of arms.
The first posters for the upcoming election have not appeared yet, but they will. All parties produce many posters, as well as banners, TV spots, radio programs, bumper stickers, buttons, leaflets, and newspapers, for the country's political campaigns. Such campaigns have taken place for a long time in Poland. Beginning in 1573, the gentry (even those who were impoverished) elected the king after much debate, wining, and dining. Members of the parliament also were elected.
To read more about Polish politics and posters, see my book, Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History.
Sunday, November 29, 2009
In the video posted below, Bill Whittle, on Pajamas TV, makes some good points (made by many, including this blogger) about the importance of branding and graphic design in politics, rightly pointing to the Obama logo as brilliant, but also overdoing it by calling the logo and its use symptomatic of a "cult of the personality."
There is no doubt, however, that the team commissioned by the Obama campaign developed a distinctive logo, which helped establish a brand of "hope" and "change" for the candidate, and succeeded—just like the logos for Nike and Apple—to gain recognition and which communicated the "essence" of the "product."
[Thanks to Sean Quinn for alerting me to this video.]
Tuesday, December 16, 2008
The design team that developed the Obama ’08 campaign logo team started its work at the end of 2006. Led by Sol Sender, the team of designers generated many different logos in two weeks, including the one chosen, which became perhaps the most famous political logo ever: an "O" with a rising sun and red-white-and-blue fields. The Obama logo debuted in February 2007, when the Illinois senator announced his candidacy.
Here's a video piece that features Sender discussing the development of the logo. Also included are designs that were not selected. Of the three finalists, the one selected was by far the best, I feel! What do you think?
Sender now works for VSA Partners, a design agency that creates brand strategies, visual identities, marketing communications, and more.
[Thanks to Cathy Michael for calling my attention to this information.]
Wednesday, September 3, 2008
The Clinton campaign used a fairly conventional logo design. It was patriotic, using a simplified, stylized flag. The type is serifed and classy, but not very modern in feeling, and there is good contrast. It is the only logo I have seen that employs just the first name, but that is to differentiate her from her husband, the ex-president. It also may have served to make her more "personable." As The New York Times pointed out, the "l"s and the "i" could be the number 1.
Her logo reminds me a little of the 2004 Kerry-Edwards design, with a similar font used and a flag (although less stylish) also shown waving, against a blue background that is close to that of Clinton's. The Kerry-Edwards campaign added a slogan, “A Stronger America,” in an attempt to show that the Democratic candidates would be tougher against terrorism.
The Clinton design is more effective, because it is stronger, simpler, and more unified, with the "y" in Hillary joined with the flag.
Tuesday, August 26, 2008
The basic McCain design has good contrast and it is dominated by the candidate’s name. Notice the star and the gold line that symbolizes John McCain’s military background. Unlike most U.S. election campaign designs, this one lacks the usual red, white, and blue colors.
The candidate's name is in bold Optima, a popular sans-serif font that was also used for the names displayed on the Vietnam Veterans Memorial in Washington, D.C., as Michael Bierut and Ellen Lupton noted in The New York Times. John McCain, of course, is perhaps the most famous Vietnam vet. Optima is a strong typeface, especially when in bold. That is what the McCain campaign is trying to communicate about him: that he is a leader who is principled and tough. Good logos are part of good image management, and the McCain logo succeeds well enough. If all three of the colors of the flag had been used, it would be even better though.
Friday, August 22, 2008
In recent American elections, all parties have usually employed stylized designs that are often little more than giant corporate-type logos, devoid of photographic portraits and issues. Successful brand management for a candidate or a political party, as manifested in posters and other media, is characterized by simple visual imagery that is both powerful and appealing along with simple slogans and logos that resonate with the voters and their emotions.
The Obama campaign's logo is distinctive and designed to strike an emotional cord with his supporters. The Blue "O" stands for the candidate, and with the red stripes symbolizes the flag and patriotism. The red-and-white stripes further represent farmland, identifying the Illinois senator with the "heartland" of America. The white center of the "O," rising over the horizon of the stripes, appears to be a sunrise, denoting “a better tomorrow.”
The Sun has been used in many election posters in a number of countries, including France, Germany, Great Britain, Iran, Italy, Japan, Poland, and Taiwan.
For example, a 1932 Republican poster in the U.S. election contest between Herbert Hoover and Franklin D. Roosevelt displayed a large cartoon of an elephant pushing a truck labeled “US & Co.” toward the rising sun, while the Democratic donkey was illustrated running away. A 1972 poster for Democratic presidential candidate George McGovern showed the sun breaking through the clouds, along with the slogan “A little light in a cold world.”
British Liberal posters in the latter part of the nineteenth century depicted past prosperity, when their party was in power, as rays of sunshine, in contrast to the gloomy economic situation under the Conservatives. A 1991 Solidarity poster featured a flower with the sun in its center, along with Solidarity's famous logo, symbolizing a new beginning and oneness with everyone and everything.