About this blog
A blog dedicated to the examination of communications in election campaigns, with a focus on posters
Tagged as “mass media”
Friday, August 20, 2010
Hafiz Noor Shams in a blog post in The Malaysian Insider compares the use of posters during election-campaign periods in Malaysia to their use in the United States and Australia (the latter of which voted on Saturday).
Shams wonders why there are so few posters in Australia, while "election time is always carnival-like in Malaysia. It is noisy and it is colourful. Loud speeches will blare into the night. More strikingly is the poster war. Colours representing major political parties will decorate the streets."
Why are the streets in Australia, the United States, and many other countries comparatively dull during their election periods? The mass media are more significant communication vehicles in these countries, and posters are used less—although they are now displayed on Internet sites (and downloaded) more frequently. In addition, there are no huge roadblocks to minor parties' advertising in the mass media, although they can be limited by a lack of funds.
But the main reason is legal restrictions imposed by the Malaysian government. The ruling coalition has over 90 percent of the seats in Parliament, and controls the mass media. In Malaysia, there are more political parties, and many of them do not have access to the mainstream media, making posters and the Internet more important vehicles to communicate to voters. Just to give you an idea of the number of political parties in Malaysia, eight new parties submitted registration applications in the first five months of this year alone! And opposition parties are not allowed to air their viewpoints on TV and radio, as well as in most newspapers.