About this blog
A blog dedicated to the examination of communications in election campaigns, with a focus on posters
Tagged as “Sarkozy”
Monday, February 20, 2012
French President Nicolas Sarkozy's campaign has just issued its first poster, now that he has announced his candidacy for re-election. It shows the Aegean Sea in the background with what appears to be a sunrise. The background photo used, as Stella Tsolakidou notes in the Greek Europe Reporter, "has caused bitter comments from his opponents, who have criticized him both for using a Greek landscape instead of a French one and for the way he treated the Greek debt situation."
The poster's slogan, “La France Forte” (A strong France), is reminiscent of past slogans in the country's election campaigns, particularly "Il faut une France forte" (We need a strong France; Giscard d’Estaing, 1981).
The photo used by Sarkozy's campaign conveys tranquility, with the sunrise (or sunset?) adding to the feeling of peacefulness, a visualization of another 1981 slogan—for François Mitterrand—"la force tranquille" (conveying calm and steady strength).
Of course, a number of parodies of the Sarkozy poster were soon issued, including "La Trance Forte" (A Strong Trance) and “La France Morte” (A Dead France). Here are three links for some Photoshopped parodies: Humores y amores, laseptiemewilaya, and leParisien.fr.
French voters go to the polls on April 22, with a probable runoff scheduled for May 6.
For more on French election campaigns and its poster propaganda, see my book, Posters. Propaganda and Persuasion in Election Campaigns Around the World and Through History.
Monday, March 15, 2010
Jean-Marie Le Pen's Front National (FN) Party of France has once again issued an anti-immigration poster, titled “No to Islamism,” which borrows greatly from a recent poster distributed by another right-wing European political organization, the Swiss People's Party.
The FN poster attacks "Islamism" and shows a map of France with the Algerian flag imprinted on it, along with seven minarets. The other side of the poster has a woman wearing a veil.
According to France 24, the poster was the key piece in the campaign waged by the FN in the PACA (Provence Alpes Cote d’Azur) region, in which regional elections took place yesterday, and the plan was to plaster it all over France. However, a French court banned the poster—a decision that was appealed and protested on the FN Paca Web site.
The poster might have had an impact, as the FN did best in the Paca region, garnering 21% of the vote there in the first round of the elections, although it gained about 12% nationally. The Socialist Party did best, gaining over 29% nationally, President Nicolas Sarkozy's Union for a Popular Movement (UMP) Party was next with 26%, and the Green party also was supported by 12% of the voters. The second round is this Sunday. (See Connexion for first-round results.)
The regional elections have candidates contesting seats in France’s 26 regional councils.
Support for Le Pen and the FN, due in large part to its anti-immigration stance, has increased since he founded the party in 1972, but he and the FN typically are supported by under 15% of French voters.
To read more about anti-immigrant propaganda in election campaigns, click here.