The design team that developed the Obama ’08 campaign logo team started its work at the end of 2006. Led by Sol Sender, the team of designers generated many different logos in two weeks, including the one chosen, which became perhaps the most famous political logo ever: an "O" with a rising sun and red-white-and-blue fields. The Obama logo debuted in February 2007, when the Illinois senator announced his candidacy.

Here's a video piece that features Sender discussing the development of the logo. Also included are designs that were not selected. Of the three finalists, the one selected was by far the best, I feel! What do you think?

Sender now works for VSA Partners, a design agency that creates brand strategies, visual identities, marketing communications, and more.

[Thanks to Cathy Michael for calling my attention to this information.]