About this blog
A blog dedicated to the examination of communications in election campaigns, with a focus on posters
Tagged as “visual design”
Thursday, August 16, 2012
Nowadays, Illustrator, Photoshop, and other software programs make producing a poster relatively simple. Good design, of course, is still important. And some fairly good designs for two presidential candidates have emerged—the result of two poster contests conducted by the Barack Obama (Democrat) and Gary Johnson (Libertarian) campaigns this year.
The dozen finalists in the Obama-sponsored Art Works Poster Design Contest can be seen here, with the three winners' designs available for purchase. The designs range from mainly text to symbolic patriotism. I particularly like the design by Jeff Rogers, which uses red beams for the stripes in the American flag (which can be seen to the right).
The ten winners of The Gary Johnson 2012 Poster Contest can be viewed here, with seven featuring the candidate (one of these is shown to the right) and two dominated by symbolism (a victory hand gesture and the Statue of Liberty).
Monday, October 31, 2011
Piggy banks, posters, billboards, videos, and Facebook groups are all propaganda vehicles in Taiwan, which will hold its presidential and legislative elections on January 14, 2012.
This week, Democratic Progressive Party (DPP) presidential candidate Tsai Ing-wen decried her party's lack of funds, comparing its plight in the campaign to "a piglet fighting against a huge monster." That "monster" is the ruling Kuomintang Party (KMT), which toppled the DDP from power in the 2008 elections. Next to Tsai, while she spoke, was a giant piggy bank, and supporters threw money on the stage on which she was giving her speech.
The DPP is selling plastic piggy banks to raise funds, and purchasers stuff money into them and send them back to party headquarters. In addition, a "piggy assembly" is scheduled to be held in December, at which more "stuffed piggies" will be returned. The goal is to sell and collect at least 10,000 piggy banks, according to an article posted on the Asia One News Web site. Another article—in the Taipei Times—stated that the party wanted to distribute 100,000!
President Ma Ying-jeou of the KMT is running for re-election. Also in the race is James Soong of the People First Party (PFP), who may draw votes away from the KMT candidate, giving the presidency to the DPP. A recent poll indicated that the race would be close, with Ma holding a 3.7-point lead over Tsai.
The posters and billboards for these candidates—and those running for seats in the legislature—are sometimes big and brash, using some interesting visual- and verbal-exaggeration techniques. These include puns, loud color, startling facial expressions, and unusual props and poses—such as a stethoscope, a bicycle, and a ping pong paddle, as well as a runner about to begin his race. But a 3 minute and 20 second video-ad for Tsai has gentle music and shows her happily riding a bicycle. For a good selection of posters and billboards already up in this year's campaign, see Michael Turton's blog, The View from Taiwan.
For more on the history of election campaigns in Taiwan and the posters, billboards, and other media used, see my book, Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History.