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A blog dedicated to the examination of communications in election campaigns, with a focus on posters
Monday, September 1, 2008
Now that John McCain has selected Alaska Governor Sarah Palin to be on his ticket, let's look at a poster that was produced in support of the only other woman to run for vice president. In 1984, Democrat Walter Mondale picked New York Congresswoman Geraldine Ferraro to be his running mate. That year, the Montana Citizens for Liberty produced a poster that featured Ferraro as Liberty (based on the Eugène Delacroix painting "Liberty at the Barricades," done after the Paris Revolution of 1830) and advocated passage of the Equal Rights Amendment (Mondale is shown holding an ERA banner). The Delacroix work depicted a bare-breasted Liberty. Of course, the later version had Ferraro covered. At least 70,000 copies of the 1984 poster were printed. The illustration gained attention and helped raise money for democratic candidates. It now sells for about $70. A Hillary Clinton pin based on the Delacroix's work sold at auction for more than $1,000.
Women gained the right to vote in the United States in 1920. In Great Britain, they obtained full voting rights in 1928; in France, females first exercised their suffrage rights in 1946 (even though Liberty or Marianne had been illustrated as a woman in that country in the eighteenth century); Switzerland did not accomplish this until 1971. Election campaign posters in many countries targeted women, particularly in the period right after their enfranchisement. For example, a British poster in the 1930s showed a woman holding a child, with the appeal “Mothers—Vote Labour.”
Suffragettes in the early nineteenth century pasted posters on walls: one large lithograph featured babies marching under the title “Give Mother The Vote: We Need It”; others showed professional women, some of whom wore caps and gowns decrying their lack of suffrage (one poster was titled “Convicts, Lunatics, and Women! Have No Vote for Parliament”).
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