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A blog dedicated to the examination of communications in election campaigns, with a focus on posters
Thursday, December 30, 2010
The moose was the symbol of the Progressive Party in the United States, which was organized by supporters of former President Theodore Roosevelt (TR) when he was denied the Republican Party's nomination in 1912. The party's popular name was the "Bull Moose Party," after Roosevelt was shot in an attempted assassination, but continued to make a campaign speech, declaring "I'm fit as a bull moose." The moose not only symbolized strength, but also the great outdoors, which was appropriate, since TR was a great conservationist and hunter. Today's Vermont Progressive Party and Progressive or Bullmoose Party of Washington State also employ the moose as their symbol.
The moose was also used by former Republican vice presidential candidate Sarah Palin, who had a male moose on the material that promoted her Going Rogue Book Tour in late 2009. Palin is known for her hunting of moose, with the animal winding up in her stew pot. Palin is a hunter like TR, but does not quite have his reputation as a protector of the environment. In fact, in 2008, she was awarded the Rubber Dodo Award by the Center for Biological Diversity for her “valiant efforts to protect her state’s oil industry — sacrificing the well-being of our earth, our climate, the polar bear, and numerous other warming-threatened species in the process.”
Recently, No Labels—a new organization formed by Democrats, Republicans, and Independents in the U.S. who believe that people need to work "together to develop practical solutions to common problems"—selected the moose as one of its several animal symbols.
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