Spring 2008 Project
Calling themselves Pink Lady Promotions, seniors Leanne Gabinelli, Kellie Hoverter, Amanda Bussett,
and Vanessa Odenbach worked with Leigh Hurst ‘92, founder of the Feel Your Boobies Foundation, on
a fundraising event for their final project. The event raised over $3300 for the breast cancer
2008 Live Well Cornell Project Team
from left: Nikolay Mihaylov '08, Jason Soon '08, Tracy Fuller '08, Nicole Zaehringer '08, Jason Schwarz '08, and Andrew Hiltz '08
The project team designed "Live Well Cornell," a healthy-living podcast pilot, created for the Gannett Health Center at Cornell University. They researched, scripted, and produced two pilot episodes and held online focus groups to determine their success. The team also produced training materials for Cornell University on making podcasts using GarageBand.
2008 Management Project Team
Project team Steph Appel '08, Amanda Cassidy '08, Josh Keniston '08, Meghan Bauer '08, and Vera Murphy
'08 superimposed on the front and back panels of the tri-fold pamphlet they designed for their client,
the Sourthern Tier Aids Program, as part of their final project in the course.
Photo Credit: H Kalman
Spring 2008 Management Class
Student teams research and deliver a professional "executive briefing" to the class on management topics.
Eventually, students integrate all the skills and knowledge acquired in their CMD courses and use them while managing a project with a real client. Often these projects become the central piece in their professional portfolios.
Learning CMD-style: This student team used a creative activity as part of their class presentation on resilience and change. Represented here as keeping numerous balloons aloft at once, a good manager "juggles" many demands simultaneously.
One class activity engages students in developing an annual budget for the communications department of a fictitious company. Here, the students are engaged in a professional-level discussion, estimating assumptions.
The instructor believes that students learn best by "doing." Students are challenged and will be well-prepared to enter the work-world.
Students in the CMD senior-level management class learn to navigate the concept of self-directed work teams and leadership through experiential learning.
Hands-on experiential activities are frequently integrated with lectures to bring key concepts alive and make them easier to understand. CMD instructors take learning seriously and aim toward fully engaging and challenging students. Boring--NEVER!
2007 Management of CMD class, section 1
2007 Management of CMD class, section 2
Spring 2006--The Hula Hoop exercise
A fun way to practice teamwork and communication skills.
Spring 2006 CMD Management class
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