IMC students intern at top advertising and PR agencies, like Ogilvy & Mather, Young & Rubican, and Ruder Finn.
IMC Senior Dominique Brown Interns in Paradise with The Golf Connection
Just as the chilly winter winds began to blow over South Hill, senior integrated marketing communications major Dominique Brown was jetting off to sunny Montego Bay, Jamaica, for an internship set in paradise. Dominique had secured a position with The Golf Connection LLC, a full-service golf marketing firm specializing in destination tournaments, as a hospitality event associate. Dominique spent 10 days during the fall of 2014 staying at the Iberostar Rose Hall Resort while preparing for and working at the Pan-Am Golf Tournament. She learned of the opportunity from a former Ithaca College student who had previously participated in the internship and encouraged her to apply.
The golf tournament ran for five days, with guests out on the course during the day and attending events in the evening. Dominique’s role was to coordinate and implement the evening events. She was responsible for communicating with the hotel staff and sponsors to successfully create five events hosted by the tournament, including a welcome reception, a beach party and an awards gala. These events were large undertakings, each with a budget of approximately $50,000. Sponsors included the Jamaican Tourism Board, Cobra Puma and Appleton Jamaican Rum. Dominique also catered to the needs of the non-golfing guests by providing them with alternative activities to spending the day on the course.
Dominique’s study of integrated marketing communications equipped her well to manage this role. Her studies on campus require working in groups, which taught Dominique valuable skills for working in teams that she was able to apply to this position. She also cites her five previous internships as a training ground for her success in this role. Dominique said, “I was able to apply my event management skills to this position and was prepared to do so due to other internships, which gave me the autonomy to plan events for media and consumers.” Although she is familiar with interning, this was the first opportunity Dominique had to work on location in a destination as opposed to an office environment.
This experience allowed Dominique to further develop her skills as a communicator and event organizer -- and also taught her the value of corporate culture. “From this internship, I was able to learn why it’s so important for companies to value their employees. A company that really treats its employees with respect and puts its workers before its customers will always be more successful than a company that does the opposite,” Dominique said.
Dominique is interested in pursuing a career in brand management and attributes that interest in part to her experience with The Golf Connection.
Contributed by Leah Doerner, IMC major, Class of 2015.