IMC students intern at top advertising and PR agencies, like Ogilvy & Mather, Young & Rubican, and Ruder Finn.
IMC Major Christina Lyons, '17, Interns at Sperry
Integrated Marketing Communications major Christina Lyons ’17 spent the summer of 2015 interning with Wolverine Worldwide, a global corporation that owns various shoe brands such as Bates, Cat Footwear, Chaco, Cushe, Harley-Davidson Footwear, Hush Puppies, HyTest, Keds, Merrell, Saucony, Sebago, Sperry, Stride Rite and Wolverine. Christina specialized in the creative services department with the shoe brand Sperry in Lexington, Massachusetts.
Sperry is an established footwear brand that consists of men’s and women’s boat shoes, loafers and oxfords for everyday casual wear. While interning at Sperry, Christina was able to apply what she has learned from her coursework at Ithaca College. This became clear as she talked about her experience. Christina said, “As a creative services intern, I gained experience with project management and competitive research.”
The corporate culture was based on collaboration that inspired innovative thinking. During her time at Sperry, she worked with other interns from various schools to create a marketing campaign for the four shoe brands located in the Lexington offices. This included Sperry, Saucony, Keds and Stride Rite, the most well-known and lucrative brands of Wolverine Worldwide. Once the marketing plans were finished, each team of interns presented to the presidents of each footwear brand.
Christina said: “The internship was rewarding and memorable at Sperry. One of best parts of being in the creative department was getting hands-on experience with photo shoots, I was able to help pick models, brainstorm locations for set, and be on set for the physical photo shoot.”
Christina has also interned at Waverly Knobs Entertainment working in the public relations and business-to-business marketing department. Waverly Knobs Entertainment is a marketing firm located in Boston, Massachusetts. The marketing firm offers video and digital media marketing solutions to businesses. Her duties included maintaining an active list of public relations outlets, drafting news releases, updating social media updates and contacting businesses to establish awareness of the company.
While at Ithaca College, Christina is involved in several clubs on campus, such as Ithaca College’s social media team, Roy H. Park School of Communications Dean’s Host program, VIC-Internet Radio, ICTV and HiFashion Studios. This work experience gained from multiple internships and student organizations ensures Christina that she is ready for employment in the communications field. Christina hopes to work in account management for an advertising agency after graduation.
Story contributed by Alexandra Wynne, IMC major, class of 2017