IMC students intern at top advertising and PR agencies, like Ogilvy & Mather, Young & Rubican, and Ruder Finn.
IMC Major Emily Wolfson, ’17, Interns at Mediavest | Spark
Emily Wolfson, a senior at Ithaca College’s Roy H. Park School of Communications, is an Integrated Marketing Communications major. During the summer of 2016, Emily interned at Mediavest | Spark, a media agency located in New York City. She served as a planning/research intern on the Heineken account and worked on its brands that also included Dos Equis, Strongbow and Tecate. Throughout the summer, Emily got the chance to sit in on numerous vendor meetings, attend intern lunches and work on a summer project with a fellow intern on the Heineken team.
During her time at Mediavest | Spark, Emily was responsible for daily tasks around the office, but also for creating an extensive media plan for Dos Equis, a Heineken brand, for 2017. Emily was given an actual creative brief from the brand and had to take the information to create two specific campaigns each with respective budgets. Also during her time at the media agency, all of the interns were taken on field trips to large companies such as Facebook, Twitter and Spotify. At these companies, the interns were given the opportunity to network and learn more about how the media agencies work with them to make ideas become reality.
According to Emily: “This internship was an amazing experience for me. Last summer I interned at an in-house media agency, so being able to see the other side of the spectrum at Mediavest | Spark was really beneficial for me in figuring out what direction I want to take after Ithaca College. While working on the Heineken account, I got the chance to really see the process of what media planners do and how they strategically come up with creative ways to make a brand stand out. I will forever be grateful for the opportunities that my internship gave me. IMC played a huge role in my time spent at Mediavest | Spark and helped me contribute to my final project of creating a media plan for Dos Equis for 2017. The three months spent with this company were the most educational and exciting of my life.”
Mediavest | Spark is a full-service media agency that is a member of the larger agency Publicis Media network. The company has over 3,500 employees in a global market of over 28 countries. The New York office is conveniently located at 1675 Broadway, only 10 blocks from Times Square. For more information, visit http://mediavest-spark.com.
Story contributed by Emily Wolfson, IMC major, Class of 2017.
Photo Caption: IMC major Emily Wolfson, ’17, at the Heineken Experience in Amsterdam