Career Opportunities

When you receive a degree in Integrated Marketing Communications, you will have a wide choice of career opportunities within many facets of marketing. As one of the few undergraduate programs that combine creative disciplines and business courses, Ithaca College’s IMC degree gives students a competitive edge with a set of skills tailored to meet the demands of the real world.


You'll be well-equipped to begin a professional track as an:

  • advertising account executive
  • art director
  • copywriter
  • social media manager
  • media buyer or planner
  • account planner
  • public relations account executive
  • event planner
  • media relations specialist
  • sales executive
  • research analyst

…at a wide range of organizations:

  • advertising agency
  • public relations agency
  • media company
  • brand marketer
  • non-profit organization
  • local, state or federal government
  • educational institution
  • museum or cultural institution

Our alumni are making major achievements at such leading companies and agencies as Ogilvy & Mather advertising, Weber Shandwick public relations, ESPN and NBC networks, The New Yorker magazine, and Google. They have told us that Ithaca College gave them the fundamentals to jump start their careers – and to instill a lifelong desire to learn and make a difference. 


Roy H. Park School of Communications  ·  311 Park Hall  ·  Ithaca College  ·  Ithaca, NY 14850  ·  (607) 274-1021  ·  Full Directory Listing