|IMC Alumni ProfilesColleen Wormsley, '13, DoSomething.org|
Colleen is a Marketing Associate at DoSomething.org, the largest not-for-profit in the U.S. for teens and social change. The position is based in NYC. In her position, she works closely with the marketing team to develop and execute public relations strategies for the organization and its 25 national cause campaigns as well its various products. Additionally, she will assist with talent relations to use celebrities that resonate with DoSomething.org's audience to amplify our message.
"I began at DoSomething.org as an intern the summer after my sophomore year and now work full-time as a Marketing Associate. My experience as an Integrated Marketing Communications major really helped me stand out as an applicant because even as a sophomore I was able to show how I applied what I had learned in the classroom to help promote student organizations and social causes outside of the classroom. One of the things I really love about the IMC major is that you can apply the skills you learn to whatever you're passionate about. I absolutely love that in my current position I get to combine my passion for social change and pop culture to encourage thousands of young people to take action around causes they care about."