Scott Hamula, Associate Professor and Coordinator
The integrated marketing communications program is built on the merging of specific coursework from the Roy H. Park School of Communications television-radio department and the School of Business. This degree teaches students about the newly converged fields of advertising, public relations, sales promotions, and marketing. Students learn how these specialized areas are combined into seamless communications programs that affect the various publics of businesses, not-for-profit organizations, and governmental agencies.
Academic Policies
In addition to meeting general College guidelines for academic standing and Park School academic policies, majors in integrated marketing communications are required to maintain a cumulative GPA of 2.50 in all required courses, as well as an overall cumulative GPA of 2.50. Students wishing to pursue a major in integrated marketing communications should plan carefully and limit themselves to the business courses required within the major in order to adhere to the policy that undergraduate students who are neither accounting nor business administration majors may not register for more than 29 credit hours of business coursework (i.e., ACCT-xxxxx, INTE-xxxxx, MGMT-xxxxx, FINA-xxxxx, MKTG-xxxxx, HRM-xxxxx, PROD-xxxxx, LGST-xxxxx, BINT-xxxxx, BGRD-xxxxx). Students with junior or senior ranking who are accepted into the integrated marketing communications degree may not be able to meet all degree requirements without studying for an extra semester or two.
Advising Note
Students with a double major in integrated marketing communications and business who are interested in applying to the master of business administration should contact the School of Business Office of the Dean for information on a curriculum bridge of five business courses that can be taken during the summer following graduation before entrance into the M.B.A. in the fall.
Requirements for the Major
All majors must complete a minimum of 60 credits outside communications, and a minimum of 50 percent of their credits (normally 60) in courses designated as liberal arts (LA).
*Denotes a liberal arts course
Communications course requirements
TVR-10300 Introduction to Strategic Communication* (3)
TVR-12100 Introduction to Mass Media* (3)
TVR-13100 Media Writing* (3)
TVR-23200 Public Relations* (3)
TVR-24100 Advertising* (3)
TVR-26000 Quantitative Mass Media Research Methods* (3) or
PSYC-20700 Statistics in Psychology* (4)
TVR-29600 Audience Research (3)
TVR-31200 Government and Media* (3)
TVR-33000 Advertising Copywriting and Art Direction (3)
TVR-33200 Writing for Public Relations (3)
Choose one of the following:
TVR-42000 Critical Issues in Integrated Marketing Communications* (3)
TVR-44000 Public Relations Lab (3)
TVR-44100 Ad Lab (3)
TVF-43000 Brand Design and Communication (3)
OCLD-43400 Organizational Communication Management (3)
Total, communications course requirements (33-34)
Business course requirements
LGST-20300 Legal Environment of Business (3)
ACCT-22500 Financial Accounting (3)
MKTG-31200 Principles of Marketing (3)
MKTG-32300 Consumer Behavior (3)
MKTG-38000 International Marketing (3)
MKTG-39000 Principles of Electronic Commerce (3) or
MKTG-39100 Electronic Commerce: Legal Issues (3)
MKTG-41100 Marketing Research (3)
Choose one of the following:
MKTG-34500 Sales Management (3)
MKTG-48600 Marketing Strategy (3)
MKTG-49100 Marketing on the Internet (3)
Total, business course requirements (24)
Other course requirements
WRTG-10600 Academic Writing I* or
WRTG-11100 Academic Writing II* (3)
ECON-12200 Principles of Microeconomics* (3)
SPCM-11500 Business and Professional Communication* (3) or
OCLD-10800 Human Communication in Organizations* (3)
COMP-11000 Introduction to Computers and Information Systems* or
OCLD-15000 Professional Applications of Technology (3)
Total, other course requirements (12)
Summary
Communications course requirements (33-34)
Business course requirements (24)
Other course requirements (12)
Electives (50-51)
Total, B.S. in integrated marketing communications (120)
