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Lisa Barnard, assistant professor of Strategic Communication, attended the Digital Place Based Advertising Conference in New York City. Because of her interest and her course in Media Planning and Buying, this one-day conference was ideal. The Digital Place Based Advertising Association is devoted to making it easier for marketers, media planners and media buyers to evaluate the...

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Ithaca College’s chapter of the American Advertising Federation (AAF) held its 12th biannual Creative Crunch competition in Roy H. Park School of Communications on September 27, 2015. The Roy H. Park School of Communications event resulted in a victory for one team. IMC students Justin Buchbinder, ’18, and Jordan Kohn, ’18, joined along with Andrew Lachenmayr ,’18,...

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Experiential learning is the cornerstone of the Integrated Marketing Communications discipline while community service is the cornerstone of the Park Scholar Foundation Award. Megaphone Media Productions is a Park Scholar Foundation student-run group service project that, in the past, has helped organizations utilize media outlets such as radio, television, print and Internet services to...

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As part of the Ithaca College community, it becomes easy to ponder what will happen after graduation. Will plans go exactly the way we want them to or will the future change everything for the better? Every senior year a lingering countdown is created, and the future becomes increasingly more uncertain; however, believing in their education will push them to be better and gain their desired...

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Brooke Hansen and Jack Rossen, two professors within the Department of Anthropology housed in the School of Humanities and Sciences, are bringing a group of nine students to Hawaii in January 2016 to complete a course in anthropological fieldwork. Two of these nine students are Integrated Marketing Communications majors: Sara Harmon, ‘16, and Rebecca...

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