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ITHACA, NY — Long before the team matchups are even finalized, Super Bowl fans can begin rooting for their favorite — commercial, that is. More and more, advertisers are thinking outside the television box and putting their spots on social media ahead of the big game.

“It’s all about one thing — engagement,” says marketing expert Scott Hamula, who...

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Cory L. Young, associate professor in Communication Management and Design and chair of the Communication graduate program, and Arhlene A. Flowers, associate professor in Integrated Marketing Communications, published "Fight Viral with Viral: A Case Study of Domino’s Pizza’s Crisis...

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 ITHACA, NY — The highly competitive Most Promising Minority Students program of the American Advertising Federation (AAF) has recognized two Ithaca College seniors. Diana Cirullo and Silvia Magana, who are both majoring in integrated marketing communications in the Roy H. Park School of Communications,...

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On Nov. 16 and 17, 18 students from the Ithaca College student chapter of the American Advertising Federation attended the Advertising Women of New York Career Conference...

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