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Media enjoyment as a function of control over characters

This paper argues that the enjoyment of interactive media, especially interactive narratives, can be explained via perceptions of control. Specifically, control over a character’s choices, lead to higher perceptions of control which increased user enjoyment. Three different experiments using varying narratives,...

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Arhlene A. Flowers, associate professor of Integrated Marketing Communications, announces the publication of her new book, Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide, which was released this month by Routledge, a global publisher of academic books, journals, and online resources in the humanities and social...

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Lin Humphrey joined the Business School at Ithaca College as an assistant professor and is now teaching a number of Integrated Marketing Communications students, who are required to take a variety of courses in both the Park School and the Business School. He...

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Brett Powell, who teaches Media Planning in the Department of Strategic Communications, was recently named to the Central New York 40 Under FORTY Class of 2015.

In addition to teaching, Powell is the Director of Client Relations and New Business Development for Howell Liberatore & Associates Inc in Elmira, NY. He also volunteers as the Vice President for Marketing for Five Rivers...

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Dean Diane Gayeski, Associate Professor of Strategic Communications Scott Hamula, and Adam Peruta, a former Assistant Professor here in Strategic Communications and now at Syracuse University have been published in Advertising & Society Review. Their article "The Complex Challenge of Branding in Higher Education: Where's The Pedagogy?" focuses on higher education branding and...

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