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IMC major Leonard Slutsky ’15 tapped his commitment to conserve water and the environment into co-founding Ithaca College Take Back the Tap. This registered student organization is an advocate for encouraging use of reusable water bottles for health and sustainability.

As vice president of IC Take Back the Tap, Leonard collaborates with the club members to create awareness...

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Scott Hamula, associate professor and chair of the Department of Strategic Communication, was invited to judge the American Advertising Federation’s ADDY Awards for the Albany Ad Club. Both student and professional entries were judged on January 25 and 26.

Acclaimed as the advertising industry’s largest and most representative competition, the ADDY...

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ITHACA, NY — Long before the team matchups are even finalized, Super Bowl fans can begin rooting for their favorite — commercial, that is. More and more, advertisers are thinking outside the television box and putting their spots on social media ahead of the big game.

“It’s all about one thing — engagement,” says marketing expert Scott Hamula, who...

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Cory L. Young, associate professor in Communication Management and Design and chair of the Communication graduate program, and Arhlene A. Flowers, associate professor in Integrated Marketing Communications, published "Fight Viral with Viral: A Case Study of Domino’s Pizza’s Crisis...

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