Congratulations to IC AMA Communications VP, Rachel Gropper, and Advertising/Graphics VP, Yiwei Zhu, for their contributions in IC AMA winning the Outstanding Professional Development award and the Outstanding Communications award during the 2013 American Marketing Association...
Georgie Morley, Marissa Osowsky & Paige Erlich had the rare opportunity and privilege to attend Advertising Week Europe 2013 while attending the Ithaca College London Center.
"It was such an amazing experience, we learned so much and met some great contacts!"
AdWeek Europe is four days of the world's best and...
IMC major Leonard Slutsky ’15 tapped his commitment to conserve water and the environment into co-founding Ithaca College Take Back the Tap. This registered student organization is an advocate for encouraging use of reusable water bottles for health and sustainability.
As vice president of IC Take Back the Tap, Leonard collaborates with the club members to create awareness...
Scott Hamula, associate professor and chair of the Department of Strategic Communication, was invited to judge the American Advertising Federation’s ADDY Awards for the Albany Ad Club. Both student and professional entries were judged on January 25 and 26.
Acclaimed as the advertising industry’s largest and most representative competition, the ADDY...
ITHACA, NY — Long before the team matchups are even finalized, Super Bowl fans can begin rooting for their favorite — commercial, that is. More and more, advertisers are thinking outside the television box and putting their spots on social media ahead of the big game.
“It’s all about one thing — engagement,” says marketing expert Scott Hamula, who...