News

IMC major Claudia Fanelli ’13 received a Direct Marketing Educational Foundation (DMEF) Scholarship for $2,000.

Claudia has a strong interest in the creative side of marketing/advertising and enjoys graphic design. This summer, she interned in New York City at CID Entertainment, which plans and puts on VIP programs at many music festivals throughout the country. While serving as...

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Colleen Wormsley '13 uses Twitter in the same way many others do: checking on friends, following celebrity gossip, and reading about personal interests. Colleen is interested in nonprofit marketing, and has various tweets sent to her Twitter page, including tweets from the organization Baking for Good. This group is an online bakery that donates 15 percent of its sales to the charity...

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In today’s ever-changing social media landscape, how does one identify and utilize these new tools effectively? As part of Ithaca College’s Roundtables in Innovation series, IMC professor Adam Peruta led a panel of alumni through conversations highlighting the latest trends and pitfalls in social...

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Unethical children’s marketing remains a contentious issue, yet there has been limited research in recent years attempting to analyze and understand the best practices. IMC professor Adam Peruta and Television-Radio professor Jack Powers presented two research papers focusing on children as consumers at...

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With the arrival of social media, companies have been forced to restructure their branding strategies. IMC professor Adam Peruta presented a paper at the International Conference on Communication, Media, Technology and Design in Istanbul, Turkey, which analyzed effective social media usage for branding. The...

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