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Park AdVenue, the Ithaca College Chapter of the American Advertising Federation functions as a pro-bono advertising agency for local clients. Through its function as an advertising agency, its members gain real-world advertising experience putting together work that will be used throughout the Ithaca Community. For the spring 2013 semester, Park AdVenue has been working with Parakeet Feet and...

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Emerson Suites was packed on Thursday night, April 4, to see a presentation by this year’s Park Distinguished Visitor. Dan O’Shannon, executive producer and writer for the hit show “Modern Family,” was in Ithaca April 2-4 visiting classes and conducting workshops. His visit culminated with a public presentation moderated by Jack Powers, assistant professor in the...

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IMC major Shannon Kelly, ’13, has taken her skills to Cornell to help with the launch of a startup called RosieApp, also known as Rosie. This Web and mobile shopping platform saves customers time, money and stress by predicting the household items they need before they run out – and it sends friendly reminders and helps shoppers find the lowest prices from local grocery...

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IMC major Chenaya Devine Milbourne, class of 2014, has been selected as Ithaca College’s recipient of the Vance and Betty Lee Stickell Internship Award for her dedication to academics and the American Advertising Federation. Chenaya is currently the vice president of Ithaca College’s chapter of AAF.

Established by the Los Angeles Times and AAF in 1988, this...

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Congratulations to IC AMA Communications VP, Rachel Gropper, and Advertising/Graphics VP, Yiwei Zhu, for their contributions in IC AMA winning the Outstanding Professional Development award and the Outstanding Communications award during the 2013 American Marketing Association...

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