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As an incoming freshman, the pressure to decide on a single academic and career path is high. Alexis Beebe (Communications Management and Design major and IMC minor ’15) had this exact experience trying to balance her various interests into one path. She enjoyed event management and marketing, in which she could channel both her passion for creativity and skills learned in the classroom...

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Two of the ten recipients of the Campus Life Award this year included IMC Majors, Gregory Johnson and Leonard Slutsky.

The Campus Life Award is given to graduating seniors who have been involved in numerous areas of campus life and have demonstrated significant leadership abilities and accomplishments.  This prestigious award recognizes the outstanding contributions...

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Reporter Kristin Lind, of the National Federation of Independent Businesses, interviewed Professor Scott Hamula for 'Earned Media: What it is and How to Score it', published on March 27, 2015.

Here’s what you need to know about this budget-friendly way to boost your business’ reputation.

Earned, owned...

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Nicole Palmero, an IMC junior, is one of five Ithaca College study abroad students' whose photos are currently finalists in the IES Abroad Fall 2014 Photo Contest. The photos are available for preview on Facebook and voting is open until 1:00 p.m. EST on Friday, March 6.  Photo...

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Four out of four Park School teams have made it to the semi-finalist round of the Washington Media Scholars Case Competition. This competition challenges students to think strategically and dive into the deep-end of marketing impressions, numbers and budgets. Out of approximately 150 entries, only 30 entries are invited to participate in the Media Plan Case Competition. Of the 30 teams chosen,...

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