Park School Students Reach Semi-finalist Status in Collegiate ECHO Marketing Challenge
A team of Park School students, team TACTIC, who included Jamie Hargraves, Cynthia Hopkins, Casey Hicks and Carly Daniel, received semi-finalist status in the Marketing EDGE Collegiate ECHO Marketing Challenge. More than 200 teams competed in the nationwide competition. The team was advised by Professor Adam Peruta.
Conducted since 1986, the Marketing EDGE Collegiate ECHO Challenge provides college students with real-world experience by challenging them to create a marketing campaign for a leading marketer of products or services. The 2014 competition was conducted during the fall 2013 and spring 2014 semesters, and included entries at the undergraduate and graduate levels. Ithaca's entry was entered as part of coursework for Adam Peruta's Advertising, Copywriting and Art Direction course. The featured client for the challenge was Domino's Pizza.