News

Archive: November 2016


Ithaca College was one of three schools invited to attend the AAF Advertising Hall of Fame Induction in NYC. Fourteen IC Park students are working through the American Advertising Federation with/for a client, generationOn:  http://www.generationon.org/ While in NYC, they were able to meet in person with a generationOn...

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Josh Golden ’93 was named publisher of Advertising Age magazine on June 1.

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Arhlene Flowers, associate professor of IMC, was invited to be a guest speaker at the Finger Lakes Chapter of the Public Relations Society of America. She addressed the challenges of communicating to a global audience at a luncheon held on November 10 at the Franziska Racker Center in Ithaca. The discussion also included interactive exercises on writing for international and...

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Carter Smalley, ‘16, is a notable IMC alumnus who not only made an impact at Ithaca College but continues to make an impact in the advertising world. His current position in the IPG InterAct Associates Program, a two-year entry-level program, allows him to rotate every six months to a new agency learning new skills and contributing his own. The importance in the program stems from the...

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Micol Wajskol, an IMC major in the class of 2019, is working in conjunction with Sodexo to bring Gimme! Coffee to Ithaca College's campus. Micol's goal in bringing Gimme! Coffee to Ithaca College is to provide students with a sustainable option for coffee as an alternative to the Starbucks Coffee kiosks on campus.

Upon doing research on Starbucks Coffee, Micol discovered how...

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Rose Lee, ’18, an integrated marketing communications major with a minor in psychology, has been involved with ICTV since her freshman year. Nicole Haines, ’17, an integrated marketing communications major and nutrition promotion minor, reached out to Rose to learn more about her experience with ICTV.

Q: How long have you been involved with ICTV and what prompted you to...

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Ithaca College’s American Marketing Association chapter is getting a fresh spin with IMC senior Kat Fischer acting as president. The organization, housed in the School of Business, acts as one of the premier professional development groups on the Ithaca College campus. While IC AMA is traditionally run by two co-presidents, Fischer has taken the position independently during her final...

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Park Design House is a creative service team run by students in Ithaca College’s Park School of Communications. The Park School has brought back the organization after years of inactivity as a cocurricular to create an opportunity for students who want to produce creative content. The team is made up of students from various majors such as emerging media, communication management and...

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Catherine Proulx, IMC senior, was awarded Best Delegate for her participation in the Motion Pictures Association of America committee at the 7th Cornell International Affairs Conference. In this particular committee, each participant was given the role of someone that actually exists and is a member or stakeholder in the MPAA. Catherine served as the MPAA’s President, Chris Dodd. The...

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Nine students in our American Advertising Federation student chapter attended the Annual Marketing EDGE Career Forum in New York City. They had the opportunity to network with many companies and get advice from a career panel of marketing professionals. The students who attended were Kathleen Crewdson, Julia Bjornland, Maximillian Ley, Zeelee Segura, Lauren Carlson, Nicole Diacik,...

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The highly competitive Most Promising Multicultural Students program of the American Advertising Federation (AAF) has recognized Niel Guaman and Irma Perez, both Ithaca College IMC seniors. Guaman and Perez were among the 50 students selected for the program from colleges and universities representing 21 states and 35 different schools across the...

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