Archive: June 2017
Associate Professor and Chair of the Strategic Communication Department, was recently quoted in an article on Inc.com. The article, titled "Want to Be as Famous as Google and Uber? Turn Your Brand From a Noun Into a Verb" focuses on how to turn your business from a noun to a verb and be a standout in your field.
To view the full article: ...
IMC majors, Carley Newman and Ella Sciocchetti attended the Washington Media Scholars national media planning case competition in Washington D.C. As one of six teams nationally, they place runner-up for the National Media Excellence Award. Each Carley & Ella will receive a $3,000 scholarship as part of their award.
Other teams competing were Iowa State University (winner),...
Mike Mooney, Assistant Professor in the Department of Strategic Communication, recently published an article in Fair Observer. The article titled, "Selling Star Quality: Celebrities in Advertising," discusses the advantages and disadvantages of using celebrities for advertising.
"Stardom sells, but it may not always be as effective in advertising as you might...