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Arhlene Flowers, associate professor of IMC, was invited to be a guest speaker at the Public Relations Society of America Northeast District Conference held in Corning, New York, on April 28, 2017. Her presentation, “Visual Imagery in PR for Global and Multicultural Audiences: Navigating Nuances of Numbers, Colors, Body Language, and Other Symbols,” addressed nonverbal...

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Arhlene Flowers, associate professor of Strategic Communication, was chosen for her book, Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide published by Routledge in 2015. It is designed to provide multiple resources for students and public relations practitioners to learn the best practices for writing in English to communicate and...

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Professor Arhlene Flowers’ article, “5 Ways  to Customize Your Newsroom for Global Audiences,” was published January 20, 2017, on Ragan’s PR Daily. See https://www.prdaily.com/Main/Articles/22087.aspx to read the entire article. Professor Flowers teaches a variety of courses on...

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Arhlene Flowers, associate professor of IMC, was invited to be a guest speaker at the Finger Lakes Chapter of the Public Relations Society of America. She addressed the challenges of communicating to a global audience at a luncheon held on November 10 at the Franziska Racker Center in Ithaca. The discussion also included interactive exercises on writing for international and...

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Arhlene A. Flowers, associate professor in Integrated Marketing Communications, and Yvette Sterbenk, assistant professor in Communication Management and Design, published “Winter, You Win: Ithaca Convention and Visitors Bureau ‘Surrenders’ to Key West with an Unconventional Campaign that Goes Viral” in Case Studies in Strategic Communication (CSSC). CSSC is a...

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