News

Tagged as “Integrated Marketing Communications”



Featured News

From the time he was 14, Stephen Briggs,’15, knew that he wanted to work in creative design and media, starting out as a freelance photographer in seventh grade. Stephen entered the media and communications industry by selling his photography to several news outlets. He has had hundreds of photos published in several newspapers, including the Daily Record, a county newspaper in New...

Read more...


The third annual Business Idea Competition awarded nine teams monetary prizes on November 14, 2013 at Ithaca College. IMC student Zach Briggs, ‘15, was awarded first place in the lifestyle category and plans to continue the entrepreneurial process with his winning product.

Briggs first thought of a product idea in the fall of 2013 when his apartment’s kitchen sink became...

Read more...


Members of the American Marketing Association chapter on campus attended the AMA 36th Annual International Collegiate Conference April 10-12, 2014 in New Orleans, Louisiana. The annual Collegiate Conference is a gathering of over 1,300 AMA college students and marketing professionals connecting, sharing and learning. From insightful sessions led by highly regarded marketing...

Read more...


Arhlene A. Flowers, associate professor in Integrated Marketing Communications, and Cory L. Young, associate professor in Communication Management and Design and chair of the Communication graduate program, published a book chapter, "#CHR. Disappearing Woman? Navigating Crisis Communication Internationally,” in Casing Public Relations, a new book published by Kendall Hunt...

Read more...


Two teams of IMC majors are currently involved in the Washington Media Scholars Foundation Media Plan Case Competition, a media planning competition with a grand prize of $5,000. Lauren Denecke and Sara Harmon, both class of 2016; and Kyle James and Kristina King, class of 2016 and 2015 respectively, have submitted their case plan and are awaiting the results that could earn them an...

Read more...


« first | ‹ previous | 1 | 2 | next › | last »


Roy H. Park School of Communications  ·  311 Park Hall  ·  Ithaca College  ·  Ithaca, NY 14850  ·  (607) 274-1021  ·  Full Directory Listing